Limited time: Enroll today in any Google Career Certificate and get Google AI Essentials at no cost. Offer ends 8/5. Terms apply.**
Get started in the high-growth fields of digital marketing and e-commerce with a professional certificate from Google. Learn to manage digital marketing campaigns, attract and engage customers, and sell products online.
on
- No relevant experience required
- 100% remote, online learning
- Under 10 hours of study a week*
PROGRAM NEWS
Special offer: Unlock Google AI Essentials at No Cost
For a limited time, enroll in any Google Career Certificate and get our Google AI Essentials course at no cost ($49 value). AI is an exciting and powerful collaboration tool, and now you have the chance to get up-to-speed on how to actually use it — while also developing job-ready, in-demand skills. Offer ends August 5, 11:59 PM PT. Terms apply.**
Special offer: Unlock Google AI Essentials at No Cost
For a limited time, enroll in any Google Career Certificate and get our Google AI Essentials course at no cost ($49 value). AI is an exciting and powerful collaboration tool, and now you have the chance to get up-to-speed on how to actually use it — while also developing job-ready, in-demand skills. Offer ends August 5, 11:59 PM PT. Terms apply.**
Get a job in digital marketing or e-commerce, with help from Google
Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job.
$66,000
median salary in digital marketing and e-commerce (0-5 years experience)1
132,000
open jobs in digital marketing and e-commerce1
Qualify for in-demand jobs with a Google Career Certificate in digital marketing and e-commerce
Digital marketing involves using email, social media, search engines, display advertising, and other online channels to attract customers, encourage them to make purchases, and keep them coming back. E-commerce involves using online platforms to sell products and services, which includes designing online stores, crafting product listings, conducting market research, and analyzing store performance.
- Marketing coordinator
- E-commerce associate
- Paid search specialist
- Email marketing specialist
- Media planner
- Digital marketing specialist
Learn more about the certificate
FOUNDATIONAL
Digital Marketing & E-commerce Certificate
This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. You'll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. This certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). This program contains no confidential information.All Google Search features taught are publicly available,you can learn more in official Google Searchdocumentation.
You’ll learn about:
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search, social media, and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
3-6
Months completion time
100%
Remote, online learning
You’ll learn about:
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search, social media, and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
Certificate curriculum:
- Foundations of digital marketing and e-commerce
- Attract and engage customers through digital marketing
- Content marketing
- Email marketing
- Marketing analytics and measurement
- Build, launch, and manage e-commerce stores
- Develop and maintain customer loyalty online
Preview the certificate material
DIGITAL MARKETING & E-COMMERCE CERTIFICATE
The foundations of digital marketing
Discover what it takes to build a successful career in digital marketing and e-commerce. Learn about how people interact with brands and how online tools like social media, display advertising, and email can attract and engage customers.
The full certificate program includes:
Get on the fast track to in-demand jobs with top employers
Complete a Google Career Certificate to get exclusive access to CareerCircle, which offers free 1-on-1 coaching, interview and career support, and a job board to connect directly with employers, including over 150 companies in the Google Career Certificates Employer Consortium.
Here’s how
Complete online certificate courses, at your own pace and time.
Access career resources like coaching sessions, mock interviews, and a resume builder tool.
Share your resume and get connected with national and local employers.
CONNECT WITH +150 TOP EMPLOYERS, INCLUDING THESE:
Certificate success stories
Certificate success stories
For anyone new to digital marketing or e-commerce, this program provides a strong foundation and takes you through everything at a great pace.
Shanti P., certificate learner
Shanti
Elle
John
Certificate success stories
Certificate success stories
This certificate provides hands-on practice with the tools and skills that you’ll need to be successful in digital marketing and e-commerce roles.
Elle D., Vice President of Global Business Organization
Shanti
Elle
John
CERTIFICATE SUCCESS STORIES
CERTIFICATE SUCCESS STORIES
The Digital Marketing and E-Commerce Certificate ingrained in me the need to first understand business problems (pain points). It further provided clear pathways to meeting and exceeding client and customer needs, while advancing business marketing goals
John A., certificate learner
Shanti
Elle
John
Frequently asked questions
How can I access the Google AI Essentials special offer?
Enroll in any Google Career Certificate before August 5th, 11:59 PM PT, and you'll automatically get access to the Google AI Essentials course at no extra cost. This offer is valid for 180 days from date of purchase and is for new purchases only. Coursera reserves the right to change or cancel the promotion at any time. Terms apply.** Google AI Essentials Is a self-paced course designed to help people across roles and industries get essential AI skills to boost their productivity, zero experience required. The course is taught by AI experts at Google who are working to make the technology helpful for everyone. In under 10 hours, they’ll do more than teach you about AI — they’ll show you how to actually use it in your day-to-day work. With both your Google Career Certificate and Google AI Essentials under your belt, you’ll be able to stand out to employers and stay ahead of the curve.
What is digital marketing and e-commerce?
Digital marketing is about connecting people and brands online. People with careers in this field use display advertising, email, search engines, and other online channels to attract and engage customers, encourage them to make purchases, and build customer loyalty. E-commerce is the trading of goods and services over the internet. E-commerce uses online platforms to buy and sell products and services, which includes designing an online store, crafting product listings, conducting market research, fulfilling orders, and analyzing store performance.
Is e-commerce part of digital marketing?
Digital marketing and e-commerce are interconnected, and digital marketers and e-commerce specialists have related (and sometimes overlapping) responsibilities. While digital marketing works to connect brands with people, e-commerce helps brands sell products to people. Digital marketers use online tools to reach customers and e-commerce specialists work to grow online sales. Digital marketers and e-commerce specialists both use tools and strategies that help businesses grow.
What are the different types of digital marketing?
The different types of digital marketing include...
Why start a career in digital marketing and e-commerce?
Digital marketing and e-commerce professionals have exciting careers at the crossroads of technology, people and business. As more people spend more time online, knowing how to find, communicate and sell to customers are in-demand skills. There are currently 218,000 U.S. job openings in digital marketing and e-commerce with a median salary of $51,000.² Companies across industries – like Wayfair, Macy’s, Crate & Barrel, and Google – hire digital marketers and e-commerce professionals.
What are some of the most in-demand digital marketing skills?
A digital marketer is able to use tools and strategies to help businesses attract and engage customers. Some of the most in-demand digital marketing skills are...
Is a certificate in digital marketing useful?
Yes, a certificate in digital marketing grows your skills and demonstrates your ability to use tools and strategies that are valuable to businesses. The Google Digital Marketing & E-commerce Certificate focuses on the skills that employers are seeking, including email marketing, designing and running an online store, social media marketing, and marketing analytics. You'll learn these job-ready skills through interactive content (discussion prompts, quizzes, and hands-on activities) in under six months, with less than 10 hours of flexible study per week. The certificate will teach you how to use popular digital marketing and e-commerce tools like Shopify, Mailchimp, Twitter, Google Ads and more. You'll also have the opportunity to apply your new skills to real-world scenarios. After you graduate from the program, you'll have access to career resources and be connected directly with employers hiring for entry-level jobs in digital marketing and e-commerce.
Who is the Google Digital Marketing & E-commerce program for?
The Google Digital Marketing & E-commerce Certificate is for anyone who wants to learn digital marketing to build an online presence and engage with people and customers online. No previous experience or knowledge of specific tools is required.
What digital marketing and e-commerce courses are included in the curriculum?
The digital marketing and e-commerce courses included in the curriculum are...
What digital marketing and e-commerce tools and platforms are taught in the program?
You'll learn to use digital marketing tools like Canva, Constant Contact, and Hootsuite; marketing platforms like HubSpot and Mailchimp and social media platforms like Twitter. You’ll learn to use Shopify, an e-commerce platform. You'll also learn how to use Google tools like Google Ads and Google Analytics.
Where can I access the Google Digital Marketing & E-commerce Certificate?
The Google Digital Marketing & E-commerce Certificate is available on Coursera, a global online learning platform that offers access to online courses. Google has worked with Coursera to make Google Career Certificates available on their platform.
What kind of digital marketing jobs can I get with the Google Digital Marketing & E-commerce Certificate?
The Google Digital Marketing & E-commerce Certificate can qualify you for in-demand digital marketing jobs such as digital marketer and e-commerce specialist. There are many types of roles within digital marketing and e-commerce in organizations of all sizes, across most all industries.
Can the Google Career Certificates Employer Consortium help me find digital marketing jobs?
Upon completion of the Google Digital Marketing & E-commerce Certificate, you will gain access to an exclusive job platform where you can easily apply for opportunities from employers with open digital marketing jobs. The Google Career Certificates Employer Consortium consists of over 150 U.S. companies like Deloitte, Infosys, Snap Inc., Target, Verizon, and of course, Google. Consortium members are committed to considering Google Digital Marketing & E-commerce Certificate graduates for entry-level digital marketing jobs.
How much does the Google Digital Marketing & E-commerce Certificate cost?
The Google Digital Marketing & E-commerce Certificate costs $49 per month on Coursera after an initial 7-day free trial period.All Google Career Certificates are completely self-paced. At about 10 hours of study per week, many learners complete a Google Career Certificate in three to six months.
Is financial assistance available for the Google Digital Marketing & E-commerce Certificate?
If you are interested in financial assistance for the Google Digital Marketing & E-commerce Certificate, you may be eligible for financial aid via Coursera through the course page. Recipients of financial aid will have full access to course content and assignments required to earn a certificate. To apply, go to the certificate course page on Coursera and click the “Financial aid available” link next to the “Enroll” button.
Can I get college credit for taking the Google Digital Marketing & E-commerce Certificate?
The Google Career Certificates offer a recommendation from the American Council on Education (ACE®) of 9 college credits for completing the Digital Marketing & E-commerce Certificate, the equivalent of 3 college courses at the bachelor’s degree level.
What languages is the Google Digital Marketing & E-commerce Certificate available in?
The Google Digital Marketing & E-commerce Certificate is currently available in English and we are working to offer this certificate in additional languages. Please check back here for updates.
1Lightcast™ US Job Postings (2023: Jan. 1, 2023 - Dec. 31, 2023).
2Burning Glass: Labor Insight (Last 12 Months: Feb. 1, 2020 - Jan. 31, 2021)
*Complete in 6 months, under 10 hours per week.
**Claim this limited-time offer by August 5, 11:59 PM PT. Valid for new Google Professional Certificate purchase only, limited to one per person. Offer only valid on English and Spanish certificate versions. Cannot be used in conjunction with other offers. Coursera reserves the right to modify or cancel the promotion at any time. Free enrollment into Google AI Essentials triggered upon purchase of Google Professional Certificate subscription. Access to Google AI Essentials is 180 days from purchase date of Google Professional Certificate. Coursera reserves the right to revoke Google AI Essentials access if the learner does not pay for Google Professional Certificate. Offer value may differ based on location. Terms for promotional offers apply.
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